Friday, August 28, 2009

Chattanooga Women and Men Entrepreneurs Uniting Passion with Philanthropy


Women + Men Entrepreneurs + Philanthropy + Activism= A Win-Win Blueprint for Success and Significance


I set out to create a directory for entrepreneurs that would give them the opportunity to connect philanthropy in a more direct way to their business. On this site your favorite charity is given the spotlight in the Philanthropy for Social Justice, A-Z Directory at no additional cost. We are also an inclusive and OPEN directory, welcoming people of all cultures, male and female entrepreneurs, teens and adults, new CEOs and established CEOs, to enhance the dialogue.

When I look at the variety of "members only" sites springing up on the net, I have to shake my head in amazement. Here is this wonderful vehicle to take your information nationwide called the world wide web, and people are selecting to be exclusive to a few, and shun the majority.

When you cut yourself off from the whole, it should be for a private discussion; it is really the antithesis of "networking" which expands out. A business that wants to generate new clients should not be cutting itself off from the millions that surf the net daily, in favor of a few who belong to a specific network. You cannot expand and contract at the same time; if you do; you go nowhere. That is why this directory is OPEN.

Exclusivity also creates societal divides-- have's and have not's. If we want to make a difference with our business model, we need to remain open and accessible. It is a mistake to think you know where all of your business will come from in 2009-2010. The cautionary "don't put your eggs in one basket" applies more in 2009 than ever before, and it applies to networking circles.

Additionally, philanthropy should not be an afterthought. If it is, you should rethink your business blueprint for it is certain to fail. Money needs to be circulated to work, and it's a moral imperative, as well: to whom much is given, much is expected.

Not only does exclusivity cut you off from the whole, but it limits your ability to make an impact philanthropically with your business. You cannot share and withhold at the same time; your hand is either open or closed. You have to choose.

So my question to you today is simply this: What is in your blueprint for success? Are you trying to achieve significance through enlarging your territory of influence, or are you shining just one spotlight on yourself?

You can build a win-win scenario that benefits both the charity you value and your business on The New US Woman!

Thursday, February 19, 2009

The New U.S. Woman Website to Launch March 1, 2009

The New Tennessee Woman expands its territory with brand new nationwide directory called The New U.S. Woman www.thenewuswoman.com

The New Tennessee Woman site will continue to be the flagship in design for all future STATE sites to come in 2009-2012.

Add your female-owned business to our opt-in monthly newsletter sent out just ONCE a month (on the 1st of the month) to stay abreast of all developments. This nationwide site will not include associations, organization, or any groups that collect "dues." This site was designed to give female entrepreneurs in sole proprietorships a leg up nationwide! Hence, the cost is an affordable $69/year for the first year. Women between 21-25 starting their 1st business will be listed FREE, as stated on both our Facebook Group and Business Page.

We take women-owned business and bring them to center stage, placing them in the SPOTLIGHT, so they have a clear advantage in today's market. And (as a personal aside), isn't it about time?

Monday, January 5, 2009

The New Tennessee Woman Includes Paypal

The New Tennessee Woman has now made inclusion on its site even easier with paypal buttons. The multimedia gallery has been included with purchase of a Biz Search Directory Listing or a Spotlight Page starting January 5, 2009. See the "Our Unique Features" page at the main site www.thenewtnwoman.com for details.

Tuesday, November 18, 2008

Chattanooga, TN Businesswomen Will Succeed in 2009

The most important thing you should be considering as we end 2008 and commence 2009 is: "How do I recession-proof my business, so it endures tough economic times?" The answer is in publicity. If you are only reaching clients in one city or region of TN, you will need to expand statewide. You must put your company's name in front of new prospects daily and you cannot do that effectively passing out one business card at a time.You must create a unique service angle that truly sets you apart from all others who do similar work.

You need to create a "strategy" for success that includes the types of technology your clients are using: podcasts, audio email attachments, sharp landing pages on multiple sites, press releases targeted to key niche groups, and yes, you must increase your marketing budget. Successful companies do not look at marketing as a cost; its a mandatory investment that generates immediate and future clients. That is why we've created the Catalyst to Success Plan; it takes the mystery out of how to run a successful business.

You must make it easier for people to do business with you; increase your hours of availability, improve how you present your product, ship items free, extend warranties, provide better customer service, and have a strong online presence. If you can tell your story in color pictures with strongly worded copy, you are heads above those that have just phone and address information online and are waiting passively for clients to find them.

In tough economic times, it is critical to expand your offerings so you capture a wider market. The average buyer will view, review and reconsider purchasing an average of seven times before purchasing. You should have sufficient information online for them to want to make that first call.

Here's to a successful New Year!

Thursday, November 13, 2008

The New Tennessee Woman: Chattanooga Entrepreneurs

Google keywords: tn, tennessee, women, mompreneurs, business, directory, businesswomen,women-owned, philanthropy, woman, female entrepreneurs, internships, scholarships, organizations, associations, Knoxville, Memphis, Chattnooga, Nashville

The New Tennessee Woman
is a website dedicated to uniting, promoting and coaching Tennessee's female entrepreneurs. We are not a nationwide entity with a regional focus; we are a statewide site that is focused on giving a woman's Tennessee business promotion. We bring her potential clients--women who need her products and services--to our site daily. Our motto is Woman to Woman Across Tennessee! Our site is easily found on Yahoo and Google under the keywords: "TN Businesswomen."

Our main site www.thenewtnwoman.com outlines on the "Our Unique Features"page all of our services. On this landing page, I am going to focus on just one--the Multimedia Gallery.

The Multimedia Gallery is for artists to create an online portfolio that can be updated throughout the year. Once created there is no additional charge beyond the annual fee. A jeweler might highlight diamonds for the holidays; a resort might focus on rooms with a jacuzzi; an artist might place their home decor for Thanksgiving or Christmas in a gallery. I think you get the idea! It's a place to showcase your services and it allows large jpegs of pictures or music to tell the story.

I would like to encourage you to go to our multimedia gallery at www.thenewtnwoman. com to consider the option of creating your own.

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Visit The New Tennessee Woman today, and go to the "Our Unique Features" page to learn about all of our services!